3 Things All Successful Bloggers Do

Blogging is a great way to earn income and promote your business, or just have as a place to discuss your passion.

If you do at least these three things, you can have a super successful blog. You can have a blog that attracts an audience who wants to read what you have to say and take your advice, and who comes back for more on a regular basis.

All successful bloggers have three things in common:

They post blogs regularly

They post unique content

They post audience-focused content

One way to keep up with blogging is to create a blog publication calendar. A blog publication calendar will take into consideration important upcoming events, product launches, and other issues, helping you work in advance to keep your blog full of interesting and relevant content.

In order to make a blog publication calendar, you need to first make a few determinations such as:

How Often You Will Blog?

First determine how often you plan to publish a blog post. This could be daily, weekly or whatever your choice. This helps you know how often you'll need to write blog posts, and when you'll need to publish them or schedule them.

Who Are You Blogging For?

Write down a few different personas for your audience so that you can know to whom you're writing the blog posts. It can help you keep focused better if you can look at these personas when you are ready to write.

Which Blogging Categories Will You Use?

Depending upon your niche, you'll need to choose some categories that a post will go under when you blog. Spreading out the categories can help you come up with more interesting content. For example, if you have a blog about Labrador Retrievers, some categories might be Rescued Labs, Feeding, Exercising, Training, Chocolate Labs and so forth.

Are There Any Upcoming Events or Product Launches?

Are there any upcoming events related to your niche? For example, is there a conference coming up, or are you launching (or someone else) a new product that is perfect for your niche? Keeping up with these dates can help you create content that will entice readers to buy the item at launch.

Once you have determined this information, you can start brainstorming content ideas to match upcoming events, product launches, and industry news. In between those types of blog posts, you can put other types of posts up such as educational, informational, interesting and fun blog posts.

Article Source: http://EzineArticles.com/10288543

More on Blogging - How to Scale Up Your Content

During your overall content creation strategy, do you ask yourself before spending time on any piece of content whether or not it is scalable?

It's a good idea to consider this issue. This doesn't mean you shouldn't create some content that can only exist in one format, but it does mean that you might want to spend less time and effort on content that can't be repurposed.

Look at Your Content Goals

During every stage of content creation it's important to keep tabs on whether the content you're producing is working or not. First, take a look at your content goals and then check your metrics to ensure that the content you're creating is getting you closer to meeting those goals. Plus, evaluate whether the content you have already can benefit from scaling.

Repurpose

Can you repurpose old blog posts? Can you create infographics out of stats that you've collected? Can you create a slide share off an old report? How about a YouTube video? If you can create anything you have already made into a different format with added flavor based on the place it will be distributed, then you will make the most of your content.

Evaluate New Content for Scalability

Going forward, evaluate each potential new piece of content for scalability in advance of creating it. That way you won't waste as much time or money on content that can't be used in other ways. Once you have decided what content can be repurposed and used in different ways, craft a plan to get it done.

Make Use of Technology

The other issue about content scalability is the technology available to deliver your content. Is your website responsive? If not, then it will be difficult for some of your users to view your content in any form. Make use of the technology that is available and upgrade your technology quickly to become responsive.

It's important to deliver the right content to the right people using the right channels at the right time. To do this you need to research your audience, plan the content you will deliver and know what technology you need to deliver it.

Plus, you need to know when your audience is ingesting the content and through what mediums. This takes a lot of research and time spent on understanding how everything works in concert together.

Once you understand how everything works together, you'll be able to ensure that you create mostly scalable content that will enable you to get more bang for your content buck.

If you can reach more people with the same amount of content but distributed through different technology in different formats, you'll essentially unleash a multiplier effect that will explode your reach exponentially.

Article Source: http://EzineArticles.com/10291381

How To Create A Compelling Brand

Everything You Need to Know About Landing Pages

What Is a Landing Page?

A landing page, simply put, is an attractive, elegant, and clean page that immediately gets the attention of visitors to your site.

When built innovatively, a landing page can act as the cornerstone of a successful online marketing websites campaign.

Why So Much Fuss About Them?

"Landing pages are the new direct marketing, and everyone with a website is a direct marketer." -Seth Godin

The landing page is a place where conversions happen. Having an effective landing page can turn your website into a money-making machine. According to Marketing Sherpa, 68% of B2B businesses use those pages to get new leads for conversions in the future.

A business that makes $1000/day could be losing over $25K per annum if the landing page responds slowly, says internet marketing guru, Neil Patel.

Here is an example that is old by now, but which still demonstrates the importance of building a landing page well. In the year 2010, President Obama was able to raise an additional $60 million JUST by A/B testing the page that was created for a particular campaign.

Remember: you have just a couple of seconds to make or break the deal. So... give it all you have!

What makes a landing page function as a converting machine? What are the best elements to be incorporated into your lead capture page so that even the most reluctant visitor to your site votes in your favor?

To answer these questions, let's take a look at seven of the top elements you need to consider when designing your landing page.

7 Ways to Captivate Users with Landing Pages

1. Create Compelling Headlines

The headline of your page is the first thing that your visitors will see and read. So, it makes sense to craft a killer headline that will impact them instantly. Years ago, Basecamp switched up its standard software benefit/feature driven landing page for a picture of a real customer. Basecamp made the headline a quote that summarized the major advantages that the customer's company received. The result was a massive increase in the conversion rate by 102.5%.

Here are some pointers on creating killer headlines.

• Be useful

When writing your landing page headline, remember to connect with the fears and wants of your visitors. According to Kissmetrics, Carelogger boosted its conversion rate by 31% when its headline focused on the fear and desire of its target audience.

• Be Urgent

Encourage users to act right now by providing a deadline or giving out some useful offers. This strategy can easily grow your reader base and compel them to act.

• Command Attention

Your words should trigger emotion among your users. It's always wise to pick up vivid adjectives for this purpose.

Some powerful words you can use are:

• Astonishing

• Never seen before

• High costs

• Power

2. Use Videos to Tell Your Story

Landing pages with videos can up the conversion rate by almost 80%, according to EyeView Digital. Also, recent statistics reveal that 95% of users retain the messages in videos.

Videos provide passive engagement. With minimum effort, visitors can discover exactly what you want to convey.

Many marketers don't know what a heatmap is. So CrazyEgg hired the Demo Duck crew to point out the reasons why small businesses need more than Google Analytics to improve their conversions.

Do you think visitors will abandon this page?

Never.

Some important pointers to note while creating video on a landing page are:

Use a tempting thumbnail to engage and convert your audience.

Put your video above the fold.

Keep your video meaty enough to be interesting for your target audience.

Try to include a transcript of the video. Some people might want to watch the video, some might want to read it, and some would love the idea of doing both.

What's the secret?

According to Entrepreneur, if an image is worth a thousand words, a great video is equivalent to 24k words per second. People love videos. The Guardian even claims videos will be the future of content marketing. Cisco states that videos will account for roughly 79% of consumer traffic on the internet by 2020.

3. Create a 3D Effect Using Parallax Scrolling

With the help of parallax scrolling, the background of your landing page moves at a reduced rate compared to the foreground. This feature results in a 3D effect as visitors scroll down the page.

What's so great about the scrolling effect?

It allows you to tell your story on your landing page. It allows your visitors to know more about your services or products. When you use effective copy with parallax scrolling, the result will be a very persuasive and professional page.

4. Trust Signals

The best landing pages make adequate use of trust signals.

Why do they use this tactic?

Trust signals indicate to visitors that your brand and offers are credible. These signals can take a number of forms, such as testimonials, endorsements from past clients, etc.

FiveStars has done a fantastic job of providing trust indicators on its landing page. The company showcases "proven results" and customer testimonials, as well as some personal information on website activity.

Another robust tool that acts as a trust signal is trust badges. These are nothing but logos of well-known companies with whom you've worked in the past.

When utilizing trust signals, always include the following:

• Customer testimonials

• Third-party seals

• Trust badges

• Privacy policy

5. Use Gifs to Demonstrate Your Products

Demonstrating the way your product works is extremely important. Gifs explain how your product can be used in a faster and more persuasive way compared to videos. Marketers are now realizing the importance of Gifs. They have become the go-to feature for companies seeking better engagement on social media.

With Facebook allowing brands to post Gifs and Twitter rolling out the auto-play videos as well, they definitely deserve a place on your landing page. Gifs are the best substitutes for videos on landing pages. In fact, they are much more cost-effective compared to videos when it comes to demonstrating a service or product visually. Gifs are also gaining popularity, particularly in this year's mobile marketing trends, so you should keep an eye on them. PineGrow uses a Gif on its landing page to explain how users can build responsible websites faster.

6. Give Out Offers

An offer is something you give to your visitors in return for getting them to do what you want.

Offers can include discounts, coupons, a free version of your product, a free trial, a matching gift, or a whitepaper.

There are a few strategies you can use.

A website that pays bills can offer users $10 for the maiden bill they pay. Users would have to sign up for the service and link their accounts to it.

A consulting firm might offer a free consultation of 60 minutes, which could be a meeting to describe how the agency can help people.

7. Put the Headline and Form into Two Columns

By breaking up the screen into two columns, you can show multiple page elements with an equal degree of prominence.

Do you think that the form on your landing page deserves the same attention as your headline or sub-headline? Can they have a cumulative impact on your visitors?

Even though there is no exact formula to creating an ideal landing page, there are some common rules of the thumb to improve your chances of making one that stands out.

Are you looking to achieve a high percentage of conversions this year?

Then don't forget to follow the steps above when creating your landing pages.

Article Source: http://EzineArticles.com/10311700

How to Write a Blog Post From Start to Finish from Online Marketing Guru Neil Patel

This is the best blogging formula out there.

It works for a B2B, B2C, a personal or corporate blog.

This method helps online marketing Guru Neil Patel generate around 37 thousand visitors per blog post.

8 Email Newsletter Tweaks for Better Results

Newsletters are still great ways to engage your list subscribers, bring them back to your blog, cross-promote social networks, and so much more. But, if you're not getting good results from your newsletters, these are some tweaks you should consider.

1. Use the Right "From" Name

When you send a newsletter (or any email to your list), don't use a "no reply" email address or a generic name. You want them to know this is from you and something they want to open. You'll get more opens and more engagement when you use your name in the email than if you use a generic name or even your business name.

2. Determine Format Base

Do a test to determine whether your audience responds better to HTML newsletters or text-based. It would be a shame to spend a lot of time creating a wonderful template for your newsletter only to find that most of your audience prefers text-based emails. You can also give your audience the choice when signing up depending on your email autoresponder platform.

3. Craft an Appropriate Headline

Your newsletter should have a headline that is somewhat the same each time so that they know it's your newsletter. Name your newsletter something appropriate and use that in your headline with personalization and the date if you have enough room.

4. Create Chunky Content

When people read online content (whether email, phone, or PC), they don't read it from left to right like they do paper. They often scan the message and look at the main points and headings. If you make chunky content with appropriate sub-headlines that grab attention and point to calls to action, you'll get more response.

5. Segment Your List

If you have a large list, it's important to segment it and then send each segment their own specialized newsletter. Often it can be the same newsletter but with different items highlighted and placed up front, and a different CTA depending on their place in the list.

6. Use Compelling Visuals

If you do choose to send an HTML newsletter, use compelling visuals that get attention and make your audience members want to click through. Also, offer them the ability to click through and read the newsletter online on your site and not just via email.

7. Focus on Benefits Over Features

When you do mention any products, services, or information that require a response from your audience, it's imperative to focus on benefits over features. If you do mention a feature, always follow up with the benefits of that feature.

8. Always Include a Call To Action

It's important to always include a CTA in your email newsletter by announcing products, services, and events that they can buy or participate in, and why they should.

When you write and manage your newsletter content correctly, it will make your life easier and your business grow.

Article Source: http://EzineArticles.com/10191538

How to Get Your Content Seen on Social Media

Creating content for social media is an important part of every business's marketing strategy. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point or two across.

Plan Ahead

Most people seem to totally forget to plan ahead regarding social media content. This is a mistake. If you create a blog post, for example, then you should create a tweet, a Facebook post, and other blurbs for whatever social network that you plan to share the information on.

Add the Content to Your Calendar

Include social media content on your editorial calendar. If you know that in August you're going to promote a great new product or service, then you should also be planning for social content to use in that promotion - both leading up to the launch and during the launch.

Create Images for Social Media

Remember that images are a form of content, and that you need to create images for social media sharing. Images are more likely to be shared than text and are an important part of your marketing actions on social media. Using a variety of images as content, like infographics and memes, will increase shares and engagement.

Share More Than Once

It's important that you promote the content that you create and that you do it more than once. People do not check their entire social streams, so sharing the same content with new blurbs and a new spin on the information several times will increase the view rate exponentially.

Conduct A/B Testing

Also called split testing, you want to see what times, headlines, and topics get more attention than others. As you collect this data, you'll soon know exactly what time is best to share any updates with your social media followers.

Target Each Audience

Each social network has its own personality, and the portion of your audience that follows you and engages with you on each network is usually slightly different. Therefore, it's important to ensure that the content you create for each network is exclusive to that network.

Create Content Often

With social media you need to have content for every day of the week, and share it more than once per day. This can seem like a lot of content to create, but it all stems from the basic message you want to get across to your audience based on your promotions.

When you write and manage your content correctly, it will make your life easier and your business grow.

Article Source: http://EzineArticles.com/10288555 

How To Set Up Google Analytics Goals - Tutorial

Goals in Google Analytics

One of the best ways to improve your website is by finding out what your users like and don’t like by examining the data.

Google Analytics provides hundreds of different metrics that can help you see how your users behave, which can in turn help you grow your traffic and business.

One problem with Google Analytics is there are too many metrics!

So, the trick is to know what types of data are the most useful to getting you more traffic and rankings.

The first is Goals.

A goal could be anything that helps you generate revenue.

Goal tracking in Google Analytics will help you understand if your site is helping you to move forward. For example, someone purchasing from your website or someone becoming a lead, etc.

Here’s what you need to set up a Goal in your Google Analytics.

The Top 10 Email Marketing Services

If you want a successful online business these days, you’ve got to have a successful email marketing strategy.

Did you know that no other distribution channel drives engagement and builds customer relationships like email marketing?

Email campaigns deliver a higher ROI (return on investment) than every other type of marketing category. So, if you can set up your emails properly, it can be extremely lucrative for you.

To do this you need to find the best email marketing service to manage your subscribers, content, and campaigns.

What makes one email platform better than others?

Finding the best email marketing software for your business or website can be tricky, especially when they all have similar features. But with so many to choose from, which one is the best choice for your business or website?

Not all email services are the same. Whether you’re starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service.

The Top 10 Email Marketing Services

- AWeber

- HubSpot

- GetResponse

- Mailjet

- Mailchimp

- ActiveCampaign

- Constant Contact

- MailerLite

- Drip

- ConvertKit

Hundreds of providers offer email marketing services, but we’ve narrowed it down to these top ten that you should consider for your business, in no particular order.

We’ve reviewed each of these platforms in greater detail below, highlighting the top features, price, benefits and any potential downsides or drawbacks to be considered.

Here we go!

1. AWeber

AWeber is a traditional email marketing service that’s affordable and very reliable. They’ve been around since 1998. In that time, they’ve delivered email marketing software to over one million small business and entrepreneurs.

It’s simple and straightforward, which is the reason we like it. AWeber offers all of its features with every plan, so you’ll get the same features whether you have 25 contacts or 25,000 contacts, with pricing based strictly on the number of subscribers to your list. This is unlike other platforms who tend to add different features and capabilities for plans at different price points.

Here’s an overview of the pricing tiers.

- 0 – 500 Subscribers — $19 per month

- 501 – 2,500 Subscribers — $29 per month

- 2,501 – 5,000 Subscribers — $49 per month

- 5,001 – 10,000 Subscribers — $69 per month

- 10,001 – 25,000 Subscribers — $149 per month

But it doesn’t just end there. They also have excellent customer support.

Their customer support is available 24 hours a day, 7 days a week. You can get in touch via email or live chat. They also have phone support available during business hours on weekdays.#

With AWeber, you’ll get all of the basic features you’d expect with any email marketing service:

- 700+ pre-built templates

- Email analytics

- A/B Testing

- Drag-and-drop email builder

- Automation

- Sign up forms

- Third-party integrations

- Subscriber segmentation.

You can also check out their blog that deliverers tips on email marketing.  

AWeber is an industry leader in email deliverability rates. They make sure that your content is optimized to reach your subscribers’ inboxes.

You can try AWeber for free with a 30-day trial.

2. HubSpot

HubSpot offers a wide range of excellent tools including their robust email marketing platform.

Using their email marketing tools, you can quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

You can choose from dozens of pre-made templates and you can also make your own using their easy drag and drop editor.

The HubSpot editor is easy to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

You can also personalize your emails using their advanced personalization tools to boost your open rates and clickthrough rates.

You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.

You can also use their detailed analytics and A/B testing tools that will help you maximize all your efforts. 

This data is used to determine which subject lines get the most opens, and the content and calls-to-action that will earn you more sales.

The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50/month.

Join HubSpot for free to create, customize and send email campaigns that look professional and unique.

3. GetResponse

GetResponse is an all-in-one solution that specializes in automation. Basically, it’s more than just a simple email marketing service.

In addition to traditional email campaigns, GetResponse can help you build high-converting landing pages for lead generation.

They also have a really great feature called Autofunnel that can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.

Funnels include emails, landing pages, marketing automation, exit popups, Facebook ads and ecommerce integration. You can use each of these features depending on your goals.

GetResponse provides all the tools you’ll need to grow your subscriber list and monetize those contacts.

Everything is fully automated by GetResponse when a user enters your funnel.

Let’s take a closer look at GetResponse’s plans and pricing.

Basic — Starting at $15 per month

- Autoresponders

- Unlimited landing pages

- 1 sales funnel

- Unlimited lead funnels

- Sell e-products

Plus — Starting at $49 per month

- Automation builder with 5 workflows

- 5 sales funnels

- Contact scoring capability

- Webinars with up to 100 attendees

- CRM software

Professional — Starting at $99 per month

- Automation builder with unlimited workflows

- Paid webinars with up to 300 attendees

- Unlimited sales funnels

- Unlimited webinar funnels

Enterprise — Starting at $1,199 per month

- Transactional emails

- Dedicated IP

- Webinars with up to 500 attendees

- Consulting services for email campaigns

- Dedicated account manager

These prices are all based on 1,000 subscribers. The rate increases as your list grows. Even the entry-level plan comes with advanced features like autoresponders, lead funnels, and sales funnels.

Each plan comes with 220 email templates, 180 landing page templates, 700 form templates, 150 integrations, 40 autofunnel templates, and a live chat support available 24 hours a day, 7 days a week.

With GetResponse, you’ll be benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that many other providers don’t include.

You can try GetResponse free for 30 days.

4. Mailjet

Mailjet is unique as it offers real-time collaboration, making it one of the best options for businesses that have multiple departments weighing in on an email campaign. Without this feature, it’s easy for things to get messy and complicated.

Mailjet makes it easy for you to manage the permissions for team members collaborating on email campaigns.

When it comes to creating emails with Mailjet, the platform has a drag-and-drop builder that allows for complete customization. There are also tools that will allow you to personalize content for your subscribers. So you can send dynamic content and view advanced statistics and reports for all of your email campaigns.

As for the pricing structure, rather than your rate being based on subscribers, it’s based on how many emails you send each month.

Mailjet’s free plan will allow you to send up to 6,000 emails per month, limited to 200 emails per day, which isn’t great if you’re looking to run a successful campaign. This free plan however is great way for you to test out the platform.

Here’s an overview of the plans and pricing:

Basic

- 30,000 emails per month — $9.65

- 60,000 emails per month — $18.95

- 150,000 emails per month — $68.95

- 450,000 emails per month — $166.95

- 900,000 emails per month — $333.95

Premium

- 30,000 emails per month — $20.95

- 60,000 emails per month — $41.95

- 150,000 emails per month — $96.95

- 450,000 emails per month — $229.95

- 900,000 emails per month — $398.95

Mailjet offers a 10% discount on all plans if you get billed annually instead of month-to-month.

Mailjet is best recommended for those of you who plan to take advantage of the team collaboration tools. You’ll require a Premium membership to access the multi-user collaboration.

5. Mailchimp

Mailchimp is a very popular email marketing solution. It’s geared toward startups, as it’s affordable, flexible, and can grow with your business.

With Mailchimp you can start for free. You won’t be charged anything until you reach 2,000 subscribers on your list. It gives you time to grow your list and get the most out of it before paying for anything. This is great if you’re a new business, as by the time you reach 2,000 subscribers, your business is likely to be in a position where it can afford the cost.

Mailchimp has templates designed specifically for the goals of each message. It’s a great choice for building and managing relationships with your customers.

Here’s a list of the plans and rates offered by Mailchimp.

Free — $0

- Up to 2,000 contacts

- 7 marketing channels

- 1 audience

- Basic templates

- Behavioural targeting

Essentials — Starting at $9.99 per month

- Up to 50,000 contacts

- 3 audiences

- Access to all Mailchimp templates

- A/B testing

- Custom branding

- 24/7 support

Standard — Starting at $14.99 per month

- Up to 100,000 contacts

- 5 audiences

- Event-based automation

- Retargeting capability

- Custom templates

- Advanced insights

Premium — Starting at $299 per month

- Up to 200,000 contacts

- Unlimited audiences

- Advanced segmentation

- Multivariate tests

- Phone support

The Standard Plan is our top recommendation for Mailchimp as it comes with plenty of advanced features to get the most out of every campaign.

To clarify, your actual rate will be based on the number of subscribers on your list. For example, if you sign up for the Standard Plan with 5,000 contacts, the rate is $74.99 per month.

In addition to award-winning customer service, Mailchimp has an extensive knowledge base with guides and tutorials for learning and self-help.

6. ActiveCampaign

ActiveCampaign is a sales CRM (customer relationship management) with email marketing capabilities. You can run split tests, send dynamic content, and segment your subscribers for enhances personalization.

Below is a list of campaign types you can easily run using the email software from ActiveCampaign:

- Broadcast emails

- Targeted emails

- Scheduled emails

- Triggered emails

- Autoresponder emails

- Email funnels

One of our favourite things about ActiveCampaign is their email builder, which simplifies complex and personalized messages. You can add personalization and contingencies to nearly every element of a message.

Another great feature of ActiveCampaign is that it integrates with over 250 apps like Shopify, WooCommerce, Facebook, Zapier, Unbounce, Stripe and PayPal.

You can also set up campaigns and improve your customer database with geotracking, site behaviour tracking, custom data, and link actions. Additionally, ActiveCampaign sends you reports showing which content is generating the most conversions and revenue.

Here’s a list of the plans price points based on the amount of subscribers you have:

Lite

- 500 contacts — $15 per month

- 1,000 contacts — $29 per month

- 2,500 contacts — $49 per month

- 5,000 contacts — $89 per month

- 10,000 contacts — $139 per month

- 25,000 contacts — $225 per month

Plus

- 1,000 contacts — $70 per month

- 2,500 contacts — $125 per month

- 5,000 contacts — $169 per month

- 10,000 contacts — $249 per month

- 25,000 contacts — $339 per month

Professional

- 2,500 contacts — $159 per month

- 5,000 contacts — $239 per month

- 10,000 contacts — $349 per month

- 25,000 contacts — $599 per month

 ActiveCampaign offers enterprise-level plans as well. All you have to do is contact their team to get a custom quote if you have a large list of contacts.

If you’re currently using another CRM or email software, ActiveCampaign will give you a free migration from any platform.

You can take advantage of a 14-day free trial and save roughly 20% per month if you sign up for an annual billing instead of month-to-month.

7. Constant Contact

An industry leader in the email marketing space, Constant Contact has been around for more than 20 years providing software that has been a top choice for small business owners and large corporations alike.

It’s really easy to create new email campaigns with Constant Contact. You can choose from more than 100 of their pre-built and mobile-optimized templates. Then, using the easy to use drag-and-drop builder, you can customize your message. Adding text, image, video, polls, events, and coupons to any message is straightforward.

You can also track the results of your campaigns in real-time. Everything from open rates to click-through rates, as well as data for each individual subscriber.

With Constant Contact, automation is a key benefit. You can trigger welcome messages for new subscribers and set up drop campaigns based on their actions.

They also have easy integration with other platforms you may be using, such as Shopify, Eventbrite, WordPress, QuickBooks, Gmail, Salesforce and much more.

Constant Contact offers a 60-day free trial, which is one of the best offers you’ll find in the industry.

Pricing for Constant Contact email software is straightforward, as there are two plans for you to choose from; Email and Email Plus.

Like many email marketing platforms, your rate will be based on the number of subscribers on your list. Here’s what some of the prices look like for each plan:

Email

- 0 – 500 Subscribers — Starting at $20 per month

- 501 – 2,500 Subscribers — Starting at $45 per month

- 2,501 – 5,000 Subscribers — Starting at $65 per month

- 5,001 – 10,000 Subscribers — Starting at $95 per month

Email Plus

- 0 – 500 Subscribers — Starting at $45 per month

- 501 – 2,500 Subscribers — Starting at $70 per month

- 2,501 – 5,000 Subscribers — Starting at $95 per month

- 5,001 – 10,000 Subscribers — Starting at $125 per month

These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.

For those of you who want to get the most out of your email campaigns, we highly recommend Email Plus. The advanced features on this plan, such as subject line A/B testing, dynamic content and automated behavioural campaigns, are a powerful advantage.

For basic and professional emails, the cheaper plan will work just fine.

8. MailerLite

MailerLite is a basic email marketing service that sticks to the essentials.

The platform still offers tools for automation, landing pages, surveys and pop-ups, so you won’t be too limited.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. You can optimize your campaigns with features like A/B testing, and segment your subscribers to enhance personalization.

We recommend MailerLite for those of you who require simple email software at an affordable rate. Here’s a quick look at the price points for MailerLite:

- Up to 1,000 subscribers — $10 per month

- 1,001 – 2,500 subscribers — $15 per month

- 2,501 – 5,000 subscribers — $30 per month

- 5,001 – 10,000 subscribers — $50 per month

- 10,001 – 15,000 subscribers — $75 per month

- 15,001 – 20,000 subscribers — $100 per month

- 20,001 – 25,000 subscribers — $120 per month

- 25,001 – 30,000 subscribers — $140 per month

The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers.

You can sign up to their free trial.

They also offer a forever free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month. You can however use this option as an extended free trial when you’re just starting out, which is also a great way to get to know the platform.

9. Drip

Drip is a relatively new platform. It’s a CRM (customer relationship management) that offers email marketing for ecommerce businesses.

It’s a great choice to consider if you’re selling physical or digital products online. You can track valuable commerce metrics related to customer intent and purchase behaviour.

You can segment new website visitors from returning customers. You can also target users who abandoned their carts.

Drip integrates with WooCommerce, WordPress, Facebook Ads, and many more tools that you may be using to sell online.

The CRM helps you reach customers through multiple online touchpoints, including email, which is one of the reasons why we like DRIP.

They also have a revenue attribution feature, giving you a clearer view of which campaigns are actually making you money.

Again, this is ideal for ecommerce shops.

Drip has everything you need to succeed with email marketing, with personalization capabilities, powerful segmentation options, and detailed analytics.

Pricing is based on the number of customers in your account. All plans come with the same features and benefits.

- 2,500 subscribers — $49 per month

- 5,000 subscribers — $122 per month

- 10,000 subscribers — $184 per month

- 15,000 subscribers — $246 per month

- 20,000 subscribers — $308 per month

- 25,000 subscribers — $370 per month

- 35,000 subscribers — $494 per month

- 50,000 subscribers — $680 per month

- 130,000 subscribers — $1,630 per month

All of the plans on Drip come with live chat and email support, available 24 hours a day, 7 days a week.

You can also try it for free for 14 days and have access to all its features.

10. ConvertKit

We really like ConvertKick. However, it’s definitely not for everyone.

If you’re looking for drag-and-drop builders and tons of pre-built templates, then you’ll be better off using another software. In fact, ConvertKit only has a few templates, all of which are pretty plain. But that’s not to say they don’t get the job done. It really depends on what your goals are.

ConvertKit is great for creators selling products as the platform focuses more on building integrations with landing pages, ecommerce platforms, and membership sites.

For those of you who want to build automated email funnels at an affordable price, ConvertKit will be a top option for you to consider.

When you set up automated emails, you’ll be guided through a simple visual flow chart.

ConvertKit groups all of your subscribers into one list, instead of having multiple lists of contacts. But you can still tag them manually, or with auto tags based on their behaviour to improve the personalization of your campaigns.

ConvertKit are great for sending quick emails with clean formatting as the designs are simple and have no distracting elements.

ConverKit’s pricing is based on the number of subscribers you have. Here’s an overview:

- 0 – 1,000 Subscribers — $29 per month

- 1,000 – 3,000 Subscribers — $49 per month

- 3,000 – 5,000 Subscribers — $79 per month

They offer a free concierge migration service if you choose to switch to ConvertKit with more then 5,000 subscribers. You can save some money and get two months for free if you sign up for an annual plan.

ConvertKit has more than 70 third-party direct integrations, customizable forms, and custom reporting.

Their support is available Monday-Friday for 12 hours per day, via email and live chat. Support is limited on nights and weekends.

Take advantage and sign up to ConvertKit for free to test it out on your own.