More On Video Marketing - 3 Things to Know

Videos not only add life to your presentations, but it's also the fastest-growing type of media online. If you're looking to promote or grow your business with Video Marketing then you're in luck. You will discover in this article 3 tips on how to make use of this visual technique.

For starters, videos do a great job of grabbing the attention of people surfing on the web. The truth is, most people are much more likely to become excited about the dynamic content of a video than they would be over just some plain written text. Also, given the fact that most people have short attention spans these days, they prefer to watch a video over reading an article post.

Tip #1 - Know Your Audience and Create Videos They Want

You need to know what your audience wants and then give it to them. This may seem obvious but a lot of businesses are so focused on their products or services that their target audience may get lost in the shuffle. People will have questions that they want answers to in your niche, so make it your business to find out what these are and create videos around them.

Videos can definitely transform your static presentations into lively, more engaging messages that trigger emotions, and help to communicate on a deeper level than nearly any other form of marketing. There's nothing wrong with using videos to establish your presence within your market or to define your brand, you just need to know who your target audience is. This brings us to the next tip.

Tip #2 Optimize your Videos for Search

Do some keyword research in your niche. Figure out what your audience may be searching for when they are doing a query on the search engines, then create appealing, keyword-rich titles for your videos and a keyword-rich description that tells people what the video is about. Be honest though, people do not want to be deceived so don't say that it is about something when it isn't. Also, use related keywords in your video tags.

Try to add the word "Video" to your title too as this will help you to rank in Google and the other search engines. Lastly, upload your video to YouTube if you want your video to rank highly in a YouTube search. Do this even if you have your own video hosting. Your video is now ranked and you're starting to see some traffic, all you need now is some sales!

Tip #3 Monetize Your Video

So, if you want people to buy your product or try a service from you in a video, you need to attach a working link to it. The link should be in the video player. This way, your link will always be available, especially if your video is being shared. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find you and your products. If you don't include the URL, they'll just watch the video and move on with no way to make a purchase even if they wanted to.

As you can see, video marketing is one of the best ways to promote your business. Through video marketing, you can reach an entirely new audience that will help your business experience growth and success. Remember the contents of this article when it's time to enhance your business with video marketing and be sure to visit my blog terryphong.com for more online marketing tips.

Article Source: http://EzineArticles.com/10264532 

How To Get Your Content Seen On Social Media

Creating content for social media is an important part of every business's marketing strategy. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point or two across.

Plan Ahead

Most people seem to totally forget to plan ahead regarding social media content. This is a mistake. If you create a blog post, for example, then you should create a tweet, a Facebook post, and other blurbs for whatever social network that you plan to share the information on.

Add the Content to Your Calendar

Include social media content on your editorial calendar. If you know that in August you're going to promote a great new product or service, then you should also be planning for social content to use in that promotion - both leading up to the launch and during the launch.

Create Images for Social Media

Remember that images are a form of content, and that you need to create images for social media sharing. Images are more likely to be shared than text and are an important part of your marketing actions on social media. Using a variety of images as content, like infographics and memes, will increase shares and engagement.

Share More Than Once

It's important that you promote the content that you create and that you do it more than once. People do not check their entire social streams, so sharing the same content with new blurbs and a new spin on the information several times will increase the view rate exponentially.

Conduct A/B Testing

Also called split testing, you want to see what times, headlines, and topics get more attention than others. As you collect this data, you'll soon know exactly what time is best to share any updates with your social media followers.

Target Each Audience

Each social network has its own personality, and the portion of your audience that follows you and engages with you on each network is usually slightly different. Therefore, it's important to ensure that the content you create for each network is exclusive to that network.

Create Content Often

With social media you need to have content for every day of the week, and share it more than once per day. This can seem like a lot of content to create, but it all stems from the basic message you want to get across to your audience based on your promotions.

When you write and manage your content correctly, it will make your life easier and your business grow.

Article Source: http://EzineArticles.com/10288555 

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

Here are the 3 SEO strategies that will boost your rankings!

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won't do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, "This is the end all site "that you should end up reading "if you're interested in dating online."

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there's this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don't see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there's something wrong, because why would you click on a result that isn't related to what you're looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn't in the title or description?

That's because Google tracks who's clicking on what listing, and they've learned that when a keyword is in the listing, that same keyword that you're searching for, they know you're way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can't just add the keyword, "online dating," right?

The easiest way and what I would do and I wish it was this simple; I will just put "online dating, online dating, online dating, online dating."

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it's not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn't flow in a sentence, it's not easy to read, and it's not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console
Did you know that Google gives you a tool that teaches you how to rank number one on Google? Yes I know that sounds ridiculous but it is true, and it's called Google Search Console.

If you're not already a user of it, sign up.

It doesn't cost a dollar. You're missing out if you're not using it.

I can't emphasize that enough. So now that you're using Google Search Console...give it a few days because it takes some time to populate data. You'll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you're getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn't 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn't happen right away, but I noticed the results within 50 days. That's not a long time.

Article Source: https://www.youtube.com/watch?v=gmB_TC92I8w