More on Blogging - How to Scale Up Your Content

During your overall content creation strategy, do you ask yourself before spending time on any piece of content whether or not it is scalable?

It's a good idea to consider this issue. This doesn't mean you shouldn't create some content that can only exist in one format, but it does mean that you might want to spend less time and effort on content that can't be repurposed.

Look at Your Content Goals

During every stage of content creation it's important to keep tabs on whether the content you're producing is working or not. First, take a look at your content goals and then check your metrics to ensure that the content you're creating is getting you closer to meeting those goals. Plus, evaluate whether the content you have already can benefit from scaling.

Repurpose

Can you repurpose old blog posts? Can you create infographics out of stats that you've collected? Can you create a slide share off an old report? How about a YouTube video? If you can create anything you have already made into a different format with added flavor based on the place it will be distributed, then you will make the most of your content.

Evaluate New Content for Scalability

Going forward, evaluate each potential new piece of content for scalability in advance of creating it. That way you won't waste as much time or money on content that can't be used in other ways. Once you have decided what content can be repurposed and used in different ways, craft a plan to get it done.

Make Use of Technology

The other issue about content scalability is the technology available to deliver your content. Is your website responsive? If not, then it will be difficult for some of your users to view your content in any form. Make use of the technology that is available and upgrade your technology quickly to become responsive.

It's important to deliver the right content to the right people using the right channels at the right time. To do this you need to research your audience, plan the content you will deliver and know what technology you need to deliver it.

Plus, you need to know when your audience is ingesting the content and through what mediums. This takes a lot of research and time spent on understanding how everything works in concert together.

Once you understand how everything works together, you'll be able to ensure that you create mostly scalable content that will enable you to get more bang for your content buck.

If you can reach more people with the same amount of content but distributed through different technology in different formats, you'll essentially unleash a multiplier effect that will explode your reach exponentially.

Article Source: http://EzineArticles.com/10291381

4 Powerful SEO Tricks For Higher Google Rankings In 2020

Have responsive and user-friendly websites if you want to rank higher in the Search Engine Result Pages (SERPs) of Google and other search engines such as Bing and Yahoo in 2020 and beyond.

For a result-oriented and effective Search Engine Optimization SEO strategy, for higher rankings, have good designs for your website, with, of course, quality content.
A clever marriage of the two will fetch results you will be proud of.
5 Exciting SEO Tricks for High Conversions and High Google Rankings

Now let's check these 5 tried and tested SEO tricks, in detail, if you are serious about doing well, and finding a place on the first pages of Google and other search engines:

1. Focus on mobile layout: Post 2017, Google has started indexing the mobile editions of the websites first. A report shows that during 2017, as high as 70% of the entire web traffic came from smartphones. So, bet your money on your mobile customers first and design your website accordingly. However, if you want to make your site do well in both the worlds (mobile & desktop) have a site that uses responsive web-design methods to change to the size of the user's specific gadget/settings.
2. Have user-friendly and Google-friendly pages: Page design and SEO aren't separate. The pages that are easy to navigate are indexed higher. Such pages are loved by not only the users but the search engines as well. Icing on the cake: on such pages, the readers spend more time. Such pages also lead to more engagement with the visitors and more backlinks.
3. Ensure your pages open speedily: A crucial thought of developing websites is to guarantee that they load instantly. Prior to you start optimizing your site(s), figure-out if they are doing well, first. Design your pages in such a manner that these loads cleanly and swiftly. Have simple design and make certain that they aren't plagued with litter.

Visitors to your pages will have no difficulties whatsoever in speedily opening such pages. Pages that open instantly are good for high indexing. Besides, the slow pages have lower conversions and higher bounce rates.
4. Have high quality content: We all know that Content is King. However, many of us, perhaps, don't know that good content is good SEO.

If you want decent content on your pages:

A. Generate unique and original content.
B. Develop persuasive and eye-catching headlines. Your headlines must hook your readers and inspire them to read the entire page.
C. Make your content actionable. Write in such a way that the readers get motivated to do what you may want them to do.
D. Offer answers. Raise critical questions that affect your visitors and answer them. Provide result-oriented solutions.
E. Make certain that the content that you use on your pages makes sense, is relevant, clear, short, and to the point. No beating around the bush, please!
F. Use your keywords at the right places, and in the right density. Have 'how to' and 'FAQ' pages that are considered user-friendly pages, because Google and other search engines love such pages and rank them higher. The reason: the common web visitors want information and data even while such pages provide that.

Article Source: http://EzineArticles.com/10235915