How To Create A Compelling Brand

Google Analytics Beginners Tutorial

Here is a beginners look at how to read and understand your website traffic in Google Analytics.

4 Powerful SEO Tricks For Higher Google Rankings In 2020

Have responsive and user-friendly websites if you want to rank higher in the Search Engine Result Pages (SERPs) of Google and other search engines such as Bing and Yahoo in 2020 and beyond.

For a result-oriented and effective Search Engine Optimization SEO strategy, for higher rankings, have good designs for your website, with, of course, quality content.
A clever marriage of the two will fetch results you will be proud of.
5 Exciting SEO Tricks for High Conversions and High Google Rankings

Now let's check these 5 tried and tested SEO tricks, in detail, if you are serious about doing well, and finding a place on the first pages of Google and other search engines:

1. Focus on mobile layout: Post 2017, Google has started indexing the mobile editions of the websites first. A report shows that during 2017, as high as 70% of the entire web traffic came from smartphones. So, bet your money on your mobile customers first and design your website accordingly. However, if you want to make your site do well in both the worlds (mobile & desktop) have a site that uses responsive web-design methods to change to the size of the user's specific gadget/settings.
2. Have user-friendly and Google-friendly pages: Page design and SEO aren't separate. The pages that are easy to navigate are indexed higher. Such pages are loved by not only the users but the search engines as well. Icing on the cake: on such pages, the readers spend more time. Such pages also lead to more engagement with the visitors and more backlinks.
3. Ensure your pages open speedily: A crucial thought of developing websites is to guarantee that they load instantly. Prior to you start optimizing your site(s), figure-out if they are doing well, first. Design your pages in such a manner that these loads cleanly and swiftly. Have simple design and make certain that they aren't plagued with litter.

Visitors to your pages will have no difficulties whatsoever in speedily opening such pages. Pages that open instantly are good for high indexing. Besides, the slow pages have lower conversions and higher bounce rates.
4. Have high quality content: We all know that Content is King. However, many of us, perhaps, don't know that good content is good SEO.

If you want decent content on your pages:

A. Generate unique and original content.
B. Develop persuasive and eye-catching headlines. Your headlines must hook your readers and inspire them to read the entire page.
C. Make your content actionable. Write in such a way that the readers get motivated to do what you may want them to do.
D. Offer answers. Raise critical questions that affect your visitors and answer them. Provide result-oriented solutions.
E. Make certain that the content that you use on your pages makes sense, is relevant, clear, short, and to the point. No beating around the bush, please!
F. Use your keywords at the right places, and in the right density. Have 'how to' and 'FAQ' pages that are considered user-friendly pages, because Google and other search engines love such pages and rank them higher. The reason: the common web visitors want information and data even while such pages provide that.

Article Source: http://EzineArticles.com/10235915 

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

Here are the 3 SEO strategies that will boost your rankings!

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won't do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, "This is the end all site "that you should end up reading "if you're interested in dating online."

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there's this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don't see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there's something wrong, because why would you click on a result that isn't related to what you're looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn't in the title or description?

That's because Google tracks who's clicking on what listing, and they've learned that when a keyword is in the listing, that same keyword that you're searching for, they know you're way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can't just add the keyword, "online dating," right?

The easiest way and what I would do and I wish it was this simple; I will just put "online dating, online dating, online dating, online dating."

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it's not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn't flow in a sentence, it's not easy to read, and it's not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console
Did you know that Google gives you a tool that teaches you how to rank number one on Google? Yes I know that sounds ridiculous but it is true, and it's called Google Search Console.

If you're not already a user of it, sign up.

It doesn't cost a dollar. You're missing out if you're not using it.

I can't emphasize that enough. So now that you're using Google Search Console...give it a few days because it takes some time to populate data. You'll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you're getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn't 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn't happen right away, but I noticed the results within 50 days. That's not a long time.

Article Source: https://www.youtube.com/watch?v=gmB_TC92I8w