8 Email Newsletter Tweaks for Better Results

Newsletters are still great ways to engage your list subscribers, bring them back to your blog, cross-promote social networks, and so much more. But, if you're not getting good results from your newsletters, these are some tweaks you should consider.

1. Use the Right "From" Name

When you send a newsletter (or any email to your list), don't use a "no reply" email address or a generic name. You want them to know this is from you and something they want to open. You'll get more opens and more engagement when you use your name in the email than if you use a generic name or even your business name.

2. Determine Format Base

Do a test to determine whether your audience responds better to HTML newsletters or text-based. It would be a shame to spend a lot of time creating a wonderful template for your newsletter only to find that most of your audience prefers text-based emails. You can also give your audience the choice when signing up depending on your email autoresponder platform.

3. Craft an Appropriate Headline

Your newsletter should have a headline that is somewhat the same each time so that they know it's your newsletter. Name your newsletter something appropriate and use that in your headline with personalization and the date if you have enough room.

4. Create Chunky Content

When people read online content (whether email, phone, or PC), they don't read it from left to right like they do paper. They often scan the message and look at the main points and headings. If you make chunky content with appropriate sub-headlines that grab attention and point to calls to action, you'll get more response.

5. Segment Your List

If you have a large list, it's important to segment it and then send each segment their own specialized newsletter. Often it can be the same newsletter but with different items highlighted and placed up front, and a different CTA depending on their place in the list.

6. Use Compelling Visuals

If you do choose to send an HTML newsletter, use compelling visuals that get attention and make your audience members want to click through. Also, offer them the ability to click through and read the newsletter online on your site and not just via email.

7. Focus on Benefits Over Features

When you do mention any products, services, or information that require a response from your audience, it's imperative to focus on benefits over features. If you do mention a feature, always follow up with the benefits of that feature.

8. Always Include a Call To Action

It's important to always include a CTA in your email newsletter by announcing products, services, and events that they can buy or participate in, and why they should.

When you write and manage your newsletter content correctly, it will make your life easier and your business grow.

Article Source: http://EzineArticles.com/10191538

5 Website Improvement Ideas for a New Economy

Over the past few months, we've all been focused on getting through the pandemic healthy and safe. If you're a small business owner, you've also been trying to survive and thrive-whether that's creating or updating an eCommerce website, selling a new product that's in-demand or offering delivery or pickup options to customers.

The pandemic has forever changed some of the ways we approach and market to customers. Are you keeping up with this new economy or will you be left behind?

Here's 5 things to focus on to help improve your website content:

1. Keep being empathetic.

Empathetic marketing is essential if you want to reach your customers in an authentic way.

According to this ongoing study, 76% of people have picked up new habits, behaviours and routines during COVID-19. And of those respondents, 89% said they plan on keeping at least some of their new habits.

Put yourself in your customers' shoes. Be kind and understand the emotional level your client is at right now.

Whether you're writing resourceful blogs to help people use your products or offering extra customer service support to answer questions quickly, provide valuable content and support that is the most relevant to your target audience.

2. Revisit your SEO strategy.

It's important to think of SEO as an ongoing opportunity, and as we emerge from sheltering at home, it's time to take another look at it. From the keywords you're targeting to your meta data, are you reaching your potential customers in the most effective ways?

It comes as no surprise that organic searches for health-related keywords are on the increase. Also on the upswing are online fitness classes like Daily Burn, a video workout class provider. Data shows its traffic has increased 310%, as quarantined people look for ways to work out at home.

To choose any new keywords, think of the questions people are going to be asking. For example:

· Do you offer no-contact delivery?

· What hours are you open?

· Is curbside pickup available?

By using the right keywords in your site content, you can make your website unique and increase relevant traffic.

3. Refresh your photos.

As part of your empathetic marketing strategy, you should also do a sweep of your photos. If you've switched most of your services to virtual, for example, having a crowd of people at a conference won't send the right message.

Similarly, if you originally changed your site copy to reflect virtual services and are now seeing clients in-person again, you might want to replace those photos with imagery that shows you interacting with clients in your store, for example.

4. Dive into your data.

One of the best ways to get website improvement ideas is by finding out what your visitors like and don't like is by closely examining your data. By looking at Google Analytics, you can see how visitor behaviour influences your stats.

You'll be able to see things like how long people are spending on your site overall plus on particular pages, where your traffic is coming from (for example, a referral from Facebook or someone typing in a keyword you rank for) and which content is the most (and least) popular.

Hiring a boutique marketing agency is an ideal way for personalized attention plus gain the deepest insights into your data, which allows you to serve your customers better.

5. Educate your audience.

One of the best ways to improve your business website is by offering people timely answers to their questions. And I'm not just talking about your marketing materials like your blog or sales pages.

Having a dedicated FAQ page that provides people with the answers they're seeking is a good idea.

Remember, it's not just going to go back to business as usual-especially as we venture out into local restaurants, pubs, salons and retail stores. People are going to be concerned about their health and safety, and the more you can put them at ease, the more successful you'll be.

Like anything, proper planning as we emerge from the pandemic is critical to your business success.

Communicate often and honestly with your customers, look at ways to continuously improve your website content and make sure you're using empathy-based marketing.

We hope you implement these strategies as soon as possible to best position your business as we come out of this crisis. This is your opportunity to move forward as a successful small business owner, and these website improvement ideas can definitely help.

Article Source: http://EzineArticles.com/10308961

How to Sell Anything on Facebook and Instagram | 4Ds Consultation with Gary Vaynerchuk

Today we're taking a look at some great advice by Gary Vaynerchuk. In this one you'll see Gary getting tactical about selling products through Facebook and Instagram using ads, specifically looking at why we shouldn't idealize organic reach.

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

Here are the 3 SEO strategies that will boost your rankings!

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won't do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, "This is the end all site "that you should end up reading "if you're interested in dating online."

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there's this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don't see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there's something wrong, because why would you click on a result that isn't related to what you're looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn't in the title or description?

That's because Google tracks who's clicking on what listing, and they've learned that when a keyword is in the listing, that same keyword that you're searching for, they know you're way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can't just add the keyword, "online dating," right?

The easiest way and what I would do and I wish it was this simple; I will just put "online dating, online dating, online dating, online dating."

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it's not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn't flow in a sentence, it's not easy to read, and it's not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console
Did you know that Google gives you a tool that teaches you how to rank number one on Google? Yes I know that sounds ridiculous but it is true, and it's called Google Search Console.

If you're not already a user of it, sign up.

It doesn't cost a dollar. You're missing out if you're not using it.

I can't emphasize that enough. So now that you're using Google Search Console...give it a few days because it takes some time to populate data. You'll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you're getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn't 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn't happen right away, but I noticed the results within 50 days. That's not a long time.

Article Source: https://www.youtube.com/watch?v=gmB_TC92I8w