How To Create A Compelling Brand

5 Website Improvement Ideas for a New Economy

Over the past few months, we've all been focused on getting through the pandemic healthy and safe. If you're a small business owner, you've also been trying to survive and thrive-whether that's creating or updating an eCommerce website, selling a new product that's in-demand or offering delivery or pickup options to customers.

The pandemic has forever changed some of the ways we approach and market to customers. Are you keeping up with this new economy or will you be left behind?

Here's 5 things to focus on to help improve your website content:

1. Keep being empathetic.

Empathetic marketing is essential if you want to reach your customers in an authentic way.

According to this ongoing study, 76% of people have picked up new habits, behaviours and routines during COVID-19. And of those respondents, 89% said they plan on keeping at least some of their new habits.

Put yourself in your customers' shoes. Be kind and understand the emotional level your client is at right now.

Whether you're writing resourceful blogs to help people use your products or offering extra customer service support to answer questions quickly, provide valuable content and support that is the most relevant to your target audience.

2. Revisit your SEO strategy.

It's important to think of SEO as an ongoing opportunity, and as we emerge from sheltering at home, it's time to take another look at it. From the keywords you're targeting to your meta data, are you reaching your potential customers in the most effective ways?

It comes as no surprise that organic searches for health-related keywords are on the increase. Also on the upswing are online fitness classes like Daily Burn, a video workout class provider. Data shows its traffic has increased 310%, as quarantined people look for ways to work out at home.

To choose any new keywords, think of the questions people are going to be asking. For example:

· Do you offer no-contact delivery?

· What hours are you open?

· Is curbside pickup available?

By using the right keywords in your site content, you can make your website unique and increase relevant traffic.

3. Refresh your photos.

As part of your empathetic marketing strategy, you should also do a sweep of your photos. If you've switched most of your services to virtual, for example, having a crowd of people at a conference won't send the right message.

Similarly, if you originally changed your site copy to reflect virtual services and are now seeing clients in-person again, you might want to replace those photos with imagery that shows you interacting with clients in your store, for example.

4. Dive into your data.

One of the best ways to get website improvement ideas is by finding out what your visitors like and don't like is by closely examining your data. By looking at Google Analytics, you can see how visitor behaviour influences your stats.

You'll be able to see things like how long people are spending on your site overall plus on particular pages, where your traffic is coming from (for example, a referral from Facebook or someone typing in a keyword you rank for) and which content is the most (and least) popular.

Hiring a boutique marketing agency is an ideal way for personalized attention plus gain the deepest insights into your data, which allows you to serve your customers better.

5. Educate your audience.

One of the best ways to improve your business website is by offering people timely answers to their questions. And I'm not just talking about your marketing materials like your blog or sales pages.

Having a dedicated FAQ page that provides people with the answers they're seeking is a good idea.

Remember, it's not just going to go back to business as usual-especially as we venture out into local restaurants, pubs, salons and retail stores. People are going to be concerned about their health and safety, and the more you can put them at ease, the more successful you'll be.

Like anything, proper planning as we emerge from the pandemic is critical to your business success.

Communicate often and honestly with your customers, look at ways to continuously improve your website content and make sure you're using empathy-based marketing.

We hope you implement these strategies as soon as possible to best position your business as we come out of this crisis. This is your opportunity to move forward as a successful small business owner, and these website improvement ideas can definitely help.

Article Source: http://EzineArticles.com/10308961

Google Analytics Beginners Tutorial

Here is a beginners look at how to read and understand your website traffic in Google Analytics.

5 Digital Marketing Skills to Master for 2020 & Beyond

Acquiring these skills will really help you know how to market your business or brand online and futureproof your career.

Summary of skills:-

1. Digital Psychology 

Marketers tend to fall into the habit of focusing on WHAT users are doing through analytics while forgetting to ask the very important question WHY they do it. 

2. Customer Experience

Shifting our mindset from selling products to selling experiences is a must! In addition, we need to focus on managing that experience at every touchpoint. This is essential for marketers in the digital age.

Customer experience looks at the interactions between a user and the brand, so every area of our business will impact customer experience. 

Having a solid understanding of our customers experience simply isn't enough. If we want to deliver a highly relevant experience to the user we have to hyper-personalise.

3. Front-end Code

Don't worry, we don't need to know code back to front to get this right, especially with the abudance of "coding-free" tools and solutions.

But front-end code is excellent for making bespoke changes to landing pages built with builders or having a better understanding of how tracking codes work, for example. 

4. Video Marketing

Video marketing is great for increasing social engagement, building authority and converting and increasing sales.

To stay on top of digital marketing, we really should have a strong understanding of how to effectively utilise video. 

5. Digital Analytics 

Earlier we talked about the WHY of customer behaviour and the importance of digital psychology, but digital analytics is about WHAT.  

It helps us to make more effective date-driven decisions and make predictions on when and where our prospects might appear in their buying journeys.