Acquiring these skills will really help you know how to market your business or brand online and futureproof your career.
Summary of skills:-
1. Digital Psychology
Marketers tend to fall into the habit of focusing on WHAT users are doing through analytics while forgetting to ask the very important question WHY they do it.
2. Customer Experience
Shifting our mindset from selling products to selling experiences is a must! In addition, we need to focus on managing that experience at every touchpoint. This is essential for marketers in the digital age.
Customer experience looks at the interactions between a user and the brand, so every area of our business will impact customer experience.
Having a solid understanding of our customers experience simply isn't enough. If we want to deliver a highly relevant experience to the user we have to hyper-personalise.
3. Front-end Code
Don't worry, we don't need to know code back to front to get this right, especially with the abudance of "coding-free" tools and solutions.
But front-end code is excellent for making bespoke changes to landing pages built with builders or having a better understanding of how tracking codes work, for example.
4. Video Marketing
Video marketing is great for increasing social engagement, building authority and converting and increasing sales.
To stay on top of digital marketing, we really should have a strong understanding of how to effectively utilise video.
5. Digital Analytics
Earlier we talked about the WHY of customer behaviour and the importance of digital psychology, but digital analytics is about WHAT.
It helps us to make more effective date-driven decisions and make predictions on when and where our prospects might appear in their buying journeys.
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